Designing Spreadsheet training program platform for professionals. Handled the research and design phases of the product, launching a startup accelerator platform for our client.
Year
2020
Role
Website & UX Design
Industry
EduTech
Team
1 Designer, 1 Project Manager, Dev team
Timeline
~2months
The Challenge
As a new entrant in the market, building brand awareness was one of the top challenges for Recalc. Establishing and maintaining trust with customers is always a critical component for long-term success.
As a result, we had to come up with a minimal website that conveyed Recalc’s value proposition & brand identity. Based on this information & various user flows, we were able to resolve the challenges in the new website design.
Exploration
Based on the research and our understanding of Recalc, we followed a comprehensive design process where:
We started with journey maps which is a detailed visualization that shows how a user-based persona is feeling throughout the process of using the training program.
We then created task flows to imply visualize the motivations.
We defined, understood and built a simple and adaptable Information Architecture.
Crafting the design
We carefully crafted content for each page to build trust and credibility and convince new users to try the courses available. The dynamic yet flexible screens are designed to convey the benefits and allow the platform to be scalable and simplified to improve the experience of the users.
