At Nophin, I joined the team as the Lead Product Designer, with a mission to explore how AI could revolutionize commercial real estate workflows. Our focus was to assess the viability of our product for deal screening and underwriting, determining its potential to streamline traditionally time-consuming processes in CRE.

We embraced rapid iteration, constantly refining ideas and building prototypes. We turned a SaaS product into an LLM integrated workflow using Cresa’s ability to automate financial analysis, sync market data, and run scenario analyses in real-time. Collaborating with engineers and analysts, I focused on quickly testing, learning, and improving the product’s user experience, driving toward the goal of making Cresa an indispensable AI analyst for CRE professionals.

Additionally, I worked on optimizing team dynamics and boosting overall productivity. Using my skills in product design, research, and management, I helped drive NophinAI's growth and success in the competitive prop tech market.