Increased platform engagement by 55%. Politics and Policy published a study that showed over a 20% turnout bump in one of our campaigns. Internally, we generated and increased revenue of $25K MRR in 6 months. Utimately reaching a user base of 6M+
Year
2019
Role
Product Designer
Industry
Civic/Political Tech
Team
2 Product designers,
PM, Developers
Timeline
6months
The Start-up challenge - How could we increase voter engagement on the platform?
To understand the future, we need to look at the past…
Who were are users?
Votercircle was catered towards campaign volunteers and supporters. The challenge was to make the product easy to use, increase engagement and solve enough of the problems campaigns and organizations face when onboarding and working with their supporters.
What was our platform?
The initial platform had some early success and was part of some amazing success. However, we soon realized that many of our early successes relied upon amazing practitioners running well designed and executed programs. It was time to rethink.
Design+Dev Challenge
We wanted to run quick sprints in an agile setting to quickly push out iterative features, building on top of what already existed.
After interviews, surveys and research, we arrived at the challenges Votercircle faced
8.22 points turnout bump
13.5 points turnout bump
7.75 points turnout bump
As a result of the research We noticed that the vast majority of the outreach efforts were stranger-to-stranger, we wanted to enable warm friend-to-friend outreach.
Hence, VoterCircle went through a rebranding to become OutreachCircle.
We now wanted to heavily focus on ramping up customer engagement.
Key Benefits of OutreachCircle:
Supporter and Task Management Hub: Centralized management of supporter actions.
Long-Term Engagement: Easy-to-use, low-cost off-cycle pricing ensures sustained engagement.
One-Stop Shop: Coordinated access to volunteer, donor, activist, and staff engagement tools.
Rapid Onboarding: 10-second onboarding without app downloads.
No Training Required: Designed for simplicity and ease of use at scale.
Creating a Design System from Scratch in the year 2019
We built a comprehensive design system to ensure consistency and scalability across the platform.
The design systems were built for the web app, mobile app and website using more than 500 components.
Are there better ways to do it today? Hell yeah!
From Volunteer to Supporter Action
Client Platform(web app) + Supporter Platform(mobile app)
A. Client Platform: Action they can create and broadcast.
B. Supporter Platform: Action items the supporter can take.
What's the next improvement?
Using Google Analytics, we tested and iterated on designs, ensuring continuous improvement based on analytics and user feedback.
The Action Hub was one of a plethora of features and workflows I worked on during my 2 yrs at OutreachCircle. The product was our baby and we saw it grow! Along with this I was responsible for designing the website and working on the email templates.
We got acquired whilst retaining the members and that was a win for the team!